build a business that builds stronger communities
Own a fit20 studio and bring a differentiated personal strength-training concept to your community.
Members train for 20 minutes once per week with a fit20 Certified Trainer. Their training is personalized, their progress is measured and their membership creates an ongoing relationship with the studio.
For franchise owners, fit20 offers an established system built around recurring memberships, a compact studio footprint and a highly focused service people can use for years.
Members train for 20 minutes once per week with a fit20 Certified Trainer. Their training is personalized, their progress is measured and their membership creates an ongoing relationship with the studio.
For franchise owners, fit20 offers an established system built around recurring memberships, a compact studio footprint and a highly focused service people can use for years.
160+ studios | 12 countries | 5 continents
And a growing U.S. opportunity
A different kind of fitness business
fit20 is not a traditional gym. Members train by appointment for 20 minutes once per week with a fit20 Certified Trainer. Their training is personalized, their progress is measured and their membership creates an ongoing relationship with the studio. For owners, that creates a focused business model without the size, amenities and complexity of a full-service fitness center.
recurring revenue
Ongoing membership commitments create a recurring membership revenue model rather than relying solely on one-time purchases or walk-in traffic.
small footprint
fit20 studios are intentionally compact, helping reduce the real-estate and operating burden associated with a traditional full-service gym.
lean operations
The studio is centered around the training experience, without the extensive amenities, equipment mix and staffing requirements of a large fitness facility.
high value service
Members are not paying for access to a room. They are paying for expert coaching, individualized training, accountability and measurable progression.
The Market Is Moving Toward Strength.
fit20 Has Been Focused on Strength All Along.
Strength is becoming an increasingly important part of how people think about fitness, healthy aging, physical performance and long-term independence.
People want to stay capable. They want to keep doing the things they enjoy. They want strength that supports their work, families, sports, hobbies and everyday lives.
fit20 turns that universal need into a highly focused personal training service that is simple for members to understand:
20 minutes. Once per week. Personal trainer every time.
AN ESTABLISHED global CONCEPT
fit20 began in the Netherlands in 2009 and has grown into an international strength-training brand with more than 160 studios across 12 countries and five continents.
The method has also been examined through published research using long-term training data from 14,690 participants.
You are not starting with a blank page. You are building on years of real members, real studios, real training data and an established method.