Meet the team
A franchise system is only as strong as the people behind it. fit20 USA brings together experience in franchising, operations, training, marketing, studio management and franchisee support. These are the people helping franchise owners move from exploration to opening and beyond. Our job is to help franchise owners understand the model, learn the system, open well and build a strong local fit20 business. You will meet members of this team throughout the franchise process, from your first conversations and Discovery Day through training, launch and ongoing support.
Dr. Ben Litalien, CFE
Franchise Strategy + Development
Ben leads fit20 USA franchise strategy, development and system growth, bringing decades of experience in franchising, business development and franchise leadership.
Rebecca Church
Branding + Operations + Marketing
Rebecca leads operations, marketing, franchisee support and system development, bringing hands-on fit20 experience across training, studio management and growth.
Robert Vangee
Training + Studio Operations
Robert leads trainer development and technical training, helping franchise owners and teams deliver the fit20 method consistently and effectively.
Dr. Roger Karsten, PT, DPT, MTC
Training Methodology + Education
Roger oversees training methodology and education standards, combining physical therapy expertise with practical fit20 studio and trainer experience.